The Reality
Most DTC founders know their revenue.
Few know their real margin.
Shopify says revenue is up. The bank account says otherwise. Somewhere between Stripe fees, payout timing, returns, ad spend, and COGS the actual profit gets lost.
I'm Raheel. ACCA qualified, Xero L3 Specialist Certified, Big 4 background (PwC) with 17 years across Hong Kong, UAE, USA and Pakistan. I work exclusively with Australian DTC and ecommerce businesses on their Xero books, monthly financials, and marketing spend analysis keeping Australian hours so I'm available when you are.
Each month you get clean Xero books and a clear financial report P&L, cash flow, and true margin after every cost delivered by the 10th. No chasing. No surprises at EOFY. And for brands running Meta and Google spend, I connect your ad costs to your actual Xero P&L so you see real profit per channel, not platform ROAS.
📌 I handle bookkeeping and reporting. BAS lodgement is handled by your registered BAS agent or accountant I prepare everything they need.
📊 At a Glance: Why Founders Choose Me
17yrs
Experience
International
L3
Xero Certified
2026
5
Countries
HK · UAE · USA · PK · AU
Big4
Audit Background
PwC · AFF
AUhrs
Australian Hours
Same-day response
What I Do
Ecommerce bookkeeping and
marketing finance intelligence.
Not generic small business bookkeeping. Shopify payouts, Stripe reconciliation, COGS tracking, ROAS to margin analysis built for DTC brands that want to understand their real numbers.
Bank reconciliation, Shopify payout matching, Stripe and PayPal feeds, transaction categorisation, accounts payable and receivable, kept clean and current every month. You get tidy books without lifting a finger.
P&L, cash flow summary, and a plain English explanation of what the numbers mean for your brand, delivered by the 10th of each month. No spreadsheets. No jargon. No chasing.
30 June is approaching. I'll reconcile your backlog, fix miscategorised transactions, and get your Xero file accountant ready so you are not scrambling at tax time or paying double to fix it.
Your Meta dashboard says 4x ROAS. Your P&L tells a different story. I connect your Xero to your marketing spend showing true contribution margin per channel, CAC payback period, and cash runway. The numbers your CFO would track, without the CFO price tag.
Accurate cost of goods sold tracking in Xero so your P&L shows true margin, not just revenue. Critical for DTC brands managing product costs across multiple suppliers and fulfilment centres.
Books behind by months? I'll get you current fast. Ideal for Surry Hills founders who've been doing it themselves and need a clean slate before EOFY or a funding round.
Process
How it works: four steps
1
Free Review
30 minutes. I look at your Xero and tell you honestly where things stand. No pitch, no obligation.
2
Xero Setup
Connect Shopify, bank feeds, Stripe and PayPal to Xero correctly, categorised for ecommerce from the start.
3
Monthly Work
I handle the bookkeeping. Clean P&L and cash flow report in your inbox by the 10th each month.
4
You Focus
On your brand. Not reconciliations, receipts or chasing your accountant before EOFY.
Pricing
Fixed fees. No lock-in. No surprises.
All prices in AUD. Paid monthly via WorldFirst local AUD transfer. Cancel anytime.
Starter
AUD 500
per month
- Monthly bank reconciliation
- Shopify / Stripe / PayPal feeds
- Transaction categorisation
- Monthly P&L report
- Email support
Most Popular
Growth
AUD 900
per month
- Everything in Starter
- Cash flow summary
- Accounts payable / receivable
- Inventory & COGS reconciliation
- Quarterly review call
- WhatsApp support
Marketing Finance
AUD 1,500
per month
- Everything in Growth
- ROAS to margin reconciliation
- CAC payback tracking
- True margin per channel
- Cash runway dashboard
- Monthly strategy call
- Priority same-day response
Why Work With Me
The credentials behind
the clean books.
Xero L3 Specialist Certified
Certified, not just familiar.
Big 4 · ACCA · 17 Years
Big 4 rigour. Consultant flexibility.
Australian Hours
Available when you are.
DTC Ecommerce Focused
I know your numbers.
Common Questions
Questions Surry Hills DTC
founders typically ask.
Yes. Shopify stores have unique bookkeeping challenges: payout timing mismatches, Stripe and PayPal reconciliation, platform fees, returns, and COGS tracking. A generalist often miscategorises these, leading to inaccurate BAS and P&L. A specialist who understands Shopify and Xero saves you time and money, especially around EOFY.
Monthly Xero bookkeeping for Australian DTC and Shopify businesses starts from AUD 500/month for a solo Shopify store, up to AUD 1,500/month for brands needing full financial reporting, cash flow management, and CFO-level oversight. Fixed-fee pricing only. No hourly billing surprises.
EOFY is End of Financial Year 30 June in Australia. Your accountant needs clean, reconciled Xero books to lodge your tax return and BAS correctly. If your books are behind or miscategorised, your accountant charges extra to fix them. Getting EOFY ready before 30 June saves real money.
Absolutely. Xero is cloud based. Location is irrelevant. Your bookkeeper accesses the same file in real time regardless of where they are. What matters is expertise, availability, and communication. Working Australian hours, with Xero L3 Specialist certification and Big 4 background, I deliver the same quality as any Sydney firm at significantly better value.
A Xero L3 specialist certified bookkeeper handles bank reconciliation, tracking categories for product lines or sales channels, activity statements, invoice management, and advanced reporting. For DTC brands: reconciling Shopify payouts, tracking ad spend vs revenue by channel, monitoring cash flow, and delivering monthly P&L showing true profitability per product.
Background
17 years. 5 countries.
Big 4 to DTC ecommerce.
Syed Raheel Hassan
Finance Consultant · Xero Bookkeeping for Australian DTC & Shopify Brands
Xero L3
ACCA
Big 4
17 Years
Finance Consultant · DTC & Shopify Ecommerce
🇦🇺
Xero Bookkeeping & Finance for Australian DTC Brands
- Providing monthly bookkeeping, reconciliation, and financial reporting for Australian DTC and Shopify brands, specialising in Surry Hills ecommerce.
- Xero L3 Specialist Certified: bank reconciliation, tracking categories, GST/activity statements, invoice management, and catch-up bookkeeping.
- EOFY preparation and accountant ready books for the 30 June deadline.
Kodifly Limited · Hong Kong Tech
🇭🇰
Finance Manager
- Managed full financial operations multi currency, remote, independently.
- Delivered monthly management reporting packs with P&L, cash flow, variance analysis, and business insights.
- Managed month-end closing, payroll, and MPF compliance for Hong Kong operations.
Milele Motors FZE · UAE
🇦🇪
Finance Manager
- Led SAP S/4HANA implementation and Power BI dashboards across AED 650M+ revenue.
- Secured AED 1.5M in VAT refunds through seven years of unclaimed input tax reconciliation.
Sunny's Worldwide · USA
🇺🇸
GL Manager
- End-to-end group GL and accounting across US-based multi-entity operations.
- Direct liaison with US CPA firms for audits and tax data.
- Delivered monthly management reporting packs with variance analysis for group leadership.
A.F. Ferguson & Co. · PwC
🇵🇰
Audit Associate
- Audit planning and risk assessment for global clients including Schlumberger and MOL Pakistan Oil & Gas.
Qualifications & Skills
Qualifications
Xero L3 Specialist Certified
Passed 2026 · Score 96%
ACCA Member
Chartered Certified Accountants, UK
BSc (Hons) Applied Accountancy
Oxford Brookes University, UK
Xero
Ecommerce
Finance
Software & Tools
Get In Touch
Ready to get your books
sorted before 30 June?
⚠ EOFY · 30 June Deadline
Are your Surry Hills Shopify books ready for your accountant?
If your Xero is behind, miscategorised, or you're not sure what's in there let's fix it before 30 June. Free 30-minute review, no obligation, no pitch. Just an honest look at where your books stand.
Book Free EOFY Review on WhatsApp